How to create a great campaign

Your project can be anything creative that you want to create and share with others. Pretty much anything you dream up has a place here at CreativeThunder. Just remember to keep your project focused and make sure it has a clear end goal.

Every project on CreativeThunder should have the following:

  • A project page with a video and description that explain, in an easy way, the story behind your project
  • Rewards that backers will receive when the project is completed
  • Updates along the way that share the creative journey as the project comes to life or as you progress towards the time to create the art you’re funding.

This page is designed to help you get off to a good start, So let’s go.

First, we start with your project page — where you’ll tell people your story and what you want to create.

Imagine explaining your project to a friend. What would you say? What might they ask you? And how would you show them you’re serious, prepared, and capable of doing a great job? Your project page is your chance to tell people that story: who you are, what you want to make, and why.

Wondering how to get started? Looking through successful projects made beofre is a really good way to see what kinds of information backers will expect. Seeing the list of rewards used by others can also help you craft a campaign that will get people interested in your project.

  • Who are you?

    Introduce yourself and perhaps any similar or previous work you’ve done

  • What are you planning to create?

    The more details, the better. Pictures, samples, drawing — anything that might help backers get as excited as you are.

  • Why do you want to create your project?

    Tell people why you want to create your project, and how much you’ve accomplished so far. Sharing the project’s history helps others understand what it is you do and how you do it.

  • What’s your plan, and what’s your schedule?

    Lay it out very clearly and easy to understand, so that backers know what they can expect.

  • What’s your budget?

    Make a simple breakdown lets people know you’ve thought things through and have a plan, so they can trust you to use the money wisely.

  • Why are you funding for this?

    Tell people why you’re passionate about your project and committed to making it happen.


A lot of your story can be conveyed with words, but there’s more to a good project page than text. Images and video are a huge help for bringing people inside your story.

  • Choose a great project image.

    Remember: it’s the first part of your project people will see — you’ll want to make a good first impression. Try to choose something that relates to the project in some way.

  • Make an interesting video.

    It’s the best way to introduce yourself, and to give people a closer look at what you’re working on. It doesn’t have to be super slick and you don’t need a lot of expensive equipment. It’s much better to have a good idea, add some humor, be creative.

  • Get creative.

    Include gifs, soundclips, more videos – anything that will keep the campaign interesting for people wanting to help you reach your goal. Remember they are the ones who are helping you reach your goal